For business owner, do you have create an effective internet marketing startegy?
Due to offline marketing competitiveness environment, more and more companies using online strategy and creating their own online business platform in order to build end user’s confidence and making them following their sales strategy in order to maximise their company revenue.
These are the two example companies ONEPLUS ONEOne Plus andXiaomi that produce Smartphones and they provide an online eCommerce platform that target their customers by the following online strategies.
Xiaomi Internet Marketing Strategy
Xiaomi shifted 26.11 million handsets in first half year of 2014, an increase of 271% from the same period of 2013.
Its phone sales in 2012 were 7.19 million, underlining how successful their internet marketing strategy in creating tremendous sales growth and branding awareness.
The company achieved their first half sales revenue of 2014 to RMB 33 billion Yuan (RM16.8 billion), using the following internet marketing strategies: